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Beyond Poker

From the moment we launched, people have told us that what we do in poker would be needed in other areas. We've always seen ourselves as a technology company, launching in comic books in 2010, poker in 2013. Today we're confident our framework and strategy are mature enough to succeed in verticals like esports, fantasy, trading, sports leagues, working with the right partners.

Our mission is to build & engage communities in several verticals, providing our innovative platform as a white-label provider.

Brands need communities to stay relevant

There is a consensus that online communities are important for reach & engagement. As Facebook offers a low touch point & fast diminishing organic reach, most companies know their core offering should become "social". It's become crucial to generate positive conversation with and between customers.

This is, however, easier said than done:

  • Forums attracts trolls. The result can be an elitist community that makes beginners feel unwelcome or worse, damage the reputation of the brand.
  • Communities demand a personal relationship and dedicated staff to constantly engage, monitor, help out.
  • Even then, it seems impossible to measure a social ROI for social efforts.

This is probably why most companies are stuck at the "wish" phase and miss out on customer insight, user generated content, improved reputation & retention.

Reinventing the way we connect with users

Our platform is a hybrid focused on engagement & conversion around branded content. Part CMS, part Social Network, part events manager and CRM tool. It comes with a dedicated team of community managers that will help our partners grow sustainable communities, and measure ROI against well defined KPIs.

Communities that don't bring unique value to their users cannot compete against Facebook or Reddit. We're all about innovation: in 2015 we brought to life Habitat, a gamification system with meaning, and HeroScore, the first social ranking for poker, featured in all major poker media.

Social capital matters: we're very proud to see HeroScore nominated for Innovation of the Year at the IGB Awards.

A major turn

Forbes estimates than 80% for Fortune 500 will have their own community within 2 years. iGaming has always been an agent for change and embraced new trends.

We feel ideally positioned to lead this change in our industry and would love to hear your ideas and work together on delivering the best user experiences.